Beaverton Marketing Plan

Beaverton The Best of Oregon Logo
Beaverton has a vision for its future, yet lacked a way to communicate with the public how the implementation of the vision has created a livable community. Barney & Worth created a marketing plan that identified actions and strategies to communicate the vision of Beaverton to its residents, business community and the region.

During the development of the action plan, stakeholder interviews were held with the City’s partners (Chamber of Commerce, parks district, city citizen committees) to increase the capacity of the community to participate in the marketing of Beaverton through their actions, activities and communication methods.