City of Bend Infrastructure Strategic Communications Plan

Bend, like many other Pacific Northwest communities, is confronting the need to simultaneously upgrade and expand several key components of community infrastructure: for drinking water supply, wastewater collection and treatment, stormwater, streets and bridges, and aviation. Bend’s earlier infrastructure investments, some funded with federal dollars, are wearing out and need to be upgraded and replaced. And as the community has grown to 81,000, urgent capacity issues have also arisen. The bottom line: multiple infrastructure needs in Bend today totaling hundreds of millions of dollars.

As the City of Bend moves ahead to finance and construct the next generation of community infrastructure, it faces several significant communications challenges. Barney & Worth developed a strategic communications plan with strategies and tools for a well-coordinated three- to five-year communications campaign. Objectives include enhancing public education and involvement opportunities, providing easy access to the most up-to-date information, and reinforcing the City’s credibility to deliver the projects.