Franzen Reservoir Rehabilitation

Barney & Worth developed a communications plan and materials to inform Salem area water customers about the Franzen Reservoir Rehabilitation Project.  The project would shut down the City of Salem’s 100 million gallon reservoir for two summers, requiring customers to curb their water usage.

With the City’s water reserves drastically reduced, it was crucial to increase public understanding and develop widespread participation in conserving water.   The communications strategy covered every water customer – from the “top ten” industrial users to individual homeowners.  Barney & Worth devised the innovative and highly successful “One Inch Per Week” lawn watering campaign, which distributed thousands of watering gauges and resulted in vital water conservation during construction at Franzen.