Tigard/Lake Oswego Water Partnership
The Cities of Tigard and Lake Oswego have entered into a water partnership agreement to jointly expand and upgrade Lake Oswego’s drinking water system to serve both communities. The project includes six projects: replacing the river intake in Gladstone, expanding the water treatment plant in West Linn, building a new reservoir in Lake Oswego, improving a pump station in Tigard, and upsizing untreated and treated water pipelines which run through unincorporated Clackamas County and four cities.
Barney & Worth leads strategic communications for the Partnership. One of the Partnership’s top goals is to engage and inform Lake Oswego and Tigard policymakers, ratepayers, facilities neighbors, and environmental resource agencies in support of the water system expansion and upgrade.
Public opinion research was conducted as a first step in shaping a communications strategy for a project that spans four communities and unincorporated Clackamas County. Barney & Worth collaborated with DHM Research to conduct a multi-city telephone poll, two focus groups and interviews with some 50 key stakeholders. Results of the opinion research informed the development of a strategic communications plan and messaging. This standard messaging is crucial for a large, multi-jurisdictional project, and is disseminated through a project website, Facebook and Twitter, fact sheets, news media, Lake Oswego and Tigard newsletters and a video airing on Tualatin Valley Community TV.