City of Bend Strategic Communications and Sewer Infrastructure Advisory Group
Bend, like many other Pacific Northwest communities, is confronting the need to upgrade and expand several key components of community infrastructure simultaneously: for drinking water supply, wastewater collection and treatment, stormwater, streets and bridges, and aviation. As Bend moves ahead to finance and construct the next generation of community infrastructure, it faces several significant communications challenges. Barney & Worth developed a strategic communications plan with strategies and tools for a well-coordinated three- to five-year communications campaign. Communication strategies included a six-month civic engagement campaign headed by the City Manager, establishment of advisory committees, newsletter, website and video updates, communications partnerships and a media strategy. Objectives include enhancing public education and involvement opportunities, providing easy access to the most up-to-date information, and reinforcing the City’s credibility to deliver the projects.
As part of the communications strategy, Barney & Worth also organized and facilitated the 17-member Sewer Infrastructure Advisory Group (SIAG) a blue ribbon task force advising the City of Bend for the Sewer Collection System Master Plan. The SIAG met monthly for over two years to develop a recommended $85M Capital Improvement Program that was recently unanimously approved by Bend City Council. Barney & Worth also helped organize broad public outreach on the plan that attracted strong editorial support from the Bend Bulletin.