ODA Agricultural Development and Marketing Division: Strategic Communications Plan for Oregon Specialty Crops

With hundreds of crops and thousands of growers spread across Oregon, and local-domestic-and global markets for specialty crops, where should ADMD aim its communications efforts? Barney & Worth worked with Agricultural Development and Marketing Division staff to develop a new strategic plan to direct its communications for specialty crops.

The goal of the strategic communications plan is to maximize the effectiveness of ADMD programs going forward and serve as a roadmap for communications supporting Oregon’s specialty crops. The plan also identifies materials, tools, messaging and priority communications channels to achieve the objectives and overarching goals.