Oregon Agricultural Development and Marketing Division: Strategic Communications Plan for Specialty Crops

Potential buyers of Oregon’s specialty crops need comprehensive and up-to-date information: what’s available, when it is ready, sources. Often, buyers look to the Oregon Department of Agriculture (ODA) as a primary resource, so the department must be prepared with communications strategies in place and compelling information ready in a variety of accessible formats.

The goal is to position Oregon’s premium specialty crops as a clear top choice in local, domestic and targeted international marketplaces. Barney & Worth assisted the ODA Agricultural Development and Marketing Division to set a plan for the future and put in place contemporary marketing materials.