Portland Public’s School Modernization Plan
Barney & Worth provided public engagement and communications services for Portland Public Schools’ capital improvement plan for their more than 90 school campuses and facilities.
The school district had experienced diminishing financial resources over more than a decade and was unable to adequately maintain or renovate school buildings. Anticipating a need for dedicated funding and partnerships to address these capital needs, the District hired Barney & Worth to develop communications strategies to engage the community, district staff and other stakeholders.
To inform the communications plan, Barney & Worth researched the District’s efforts to assess building conditions and involve stakeholders. To help determine capital improvement priorities and find the best ways to talk about them, Barney & Worth conducted public opinion research that included focus groups, meetings with leaders of key stakeholder groups, and partnering with school-based groups to hold discussions with parents and school staff.
Public outreach tasks conducted by Barney & Worth included: collaborating with the in-house communications team to develop and implement a public engagement plan, facilitating team meetings to monitor the plan activities and results, focus groups, outreach to key stakeholder groups, developing communication points and strategies, writing informational materials including video scripts, organizing and updating the project website content, and supplying information to the ultimately successful bond measure campaign that funded priority capital projects.