Barney & Worth led public opinion research, outreach and multi-faceted education program to engage the Salem, Oregon community in determining critical transportation funding needs and possible solutions. Consultant tasks included: development of effective messaging; two telephone surveys, focus groups and management of an on-line survey; planning and implementing a Mayor’s Forum utilizing electronic polling technology; and organizing a speakers bureau of city staff and community advocates. The consultant team also supported the communications efforts for the resulting transportation bond measure 24-248, approved by voters in November 2008 – the first transportation measure passed by Salem voters in 13 years.
Additionally, Barney & Worth, Inc. is in the seventh year of a renewable multi-year contract to provide public involvement and strategic communications services for the City of Salem’s Department of Public Works and Urban Renewal Agency. In this capacity as Consultant-of-Record, the firm guides public outreach processes, researches and writes position papers and public information materials, and acts as news media liaison for several projects. The firm also works on assignments with other City of Salem departments, including: City Manager’s office, Fire and Police, Engineering Division, Salem Airport, Transportation Division, and the Utilities Planning Division.