City of Tigard
The City of Tigard's water utility needed to pay for a new water supply source and restructure its water rates to better reflect the true proportion of fixed costs. This resulted in a rate increase for residential customers of 34%, followed by two years of 13% annual increases.
To get ratepayers onboard for the water rate changes, the utility knew it needed to educate the public about why rate changes were needed. They turned to Barney & Worth for its communications expertise in anticipation of major rate increases to pay for a new water supply source. The communications program was so successful the increases were unanimously adopted by City Council – with no public opposition!
- Customer communications program strategy
- Ratepayer education campaign
- Customer communications development and design