City of Salem
Barney & Worth led public opinion research, outreach and multi-faceted education program to engage the Salem, Oregon community in determining critical transportation funding needs and possible solutions. B&W also supported the communications efforts for the resulting transportation bond measure 24-248, approved by voters in November 2008 – the first transportation measure passed by Salem voters in 13 years.
Additionally, B & W is in the seventh year of a renewable multi-year contract to provide public involvement and strategic communications services for the City of Salem’s Department of Public Works and Urban Renewal Agency. In this capacity, B&W guides public outreach processes, researches and writes position papers and public information materials, and acts as news media liaison for several projects.
- Messaging development
- Public opinion research with focus groups, telephone and online surveys
- Planning and implementing electronic polling technology
- Community education campaign
- Speaker's bureau development
- Communications support