OUR CLIENT:

City of Salem (On-call)

OUR WORK:

For more than a decade under a Consultant of Record agreement to provide on-call public information services for the City of Salem, Barney & Worth services and products include: public outreach, stakeholder contacts, meeting facilitation, strategic communications, crisis communications, technical writing and editing, graphic design, public opinion research, position papers, public information materials, speeches and talking points, video production, advertising and news media liaison. Representative assignments are highlighted below.

Utility Customer Communications
In an effort to educate policymakers and customers about the Cost of Service Analysis (COSA) update, an improved monthly billing format, and the need for moderate rate increases, the City of Salem engaged B&W to develop a strategic communications plan and provide ongoing public relations support.

Salem Development Code Rewrite 
B&W developed branding and messaging and a detailed public outreach plan to support the City’s goal to update the Code through a transparent process and provide ample opportunities for Code user participation. Along with the outreach plan, Barney & Worth created innovative tools to elicit two-way feedback.

Morningside 360° Neighborhood Plan
B&W assisted Salem’s Community Development Department to design and implement public involvement for an update of the Morningside Neighborhood Plan. Barney & Worth also created project branding, messaging, survey tools, and PowerPoint presentations and helped facilitate the project kickoff.

Other City of Salem experience includes: an emergency communications plan for the water utility; a public outreach campaign for a two-year regional water planning effort; community briefings to introduce the City of Salem’s proposed water-sewer rates; a successful $100 million general obligation bond campaign; and communications for a proposed fire station closure.