The City of Troutdale was experiencing flat or declining revenues from its share of state gas tax revenues used to support local street maintenance. In response, the City needed ways to increase and stabilize street maintenance funding. Options include enacting a local option gas tax, which would require a vote of the people to enact, or a street utility fee authorized by the City Council. The City understood the need for educating and engaging the public in this important funding decision. It retained Barney & Worth to gain the pulse of the community, develop a communications and education plan, and help execute on their outreach and public education program. As a result of B&W's efforts, a 3¢ per gallon motor vehicle fuels tax approved by voters.
- Strategic communications plan
- Public opinion research about needs, attitudes and priorities for street maintenance
- Messaging, voter education and outreach materials
- Public communication program support